Online advertising wording diploma
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Syllabus
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Summary
In a context in which the messages compete for the attention of the users, the brands are forced to highlight among the huge amount of content and stimuli that every day arrive at the audience. Thanks to this advertising editorial diploma you will know the main advertising writing techniques, also known as persuasive writing or copywriting, as well as its application to the different media and advertising supports, discovering the work of the copywriter in channels both on-Life and online. Bet on specialized training for the creation of effective content. You will have a flexible and online methodology and you can rely on a highly specialized teaching team in the field.
Goals
Professional opportunities
To prepare you
With this diploma in advertising writing you will obtain a specialized training in advertising, which will allow you to develop the creativity of advertising campaigns and other persuasive communication actions. You will be able to develop effective texts and impact on the audience on online and off-line media. You can be part of creative departments and improve the brand image of any organization.
Who is it addressed to?
This advertising wording diploma is aimed at those who are interested in working in advertising, content marketing or seeking to improve the writing in their communication channels, either for a company or to boost their personal brand. To small and medium enterprises, as well as entrepreneurial people who want to improve their expression in professional environments.
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Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a number.
Certification
Title of Diploma in Advertising Drafting issued by the University Hemispheres in collaboration with the European Institute for Business Studies (INESEM)
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