Online course in Real Time Bidding (RTB) Manager: Real -time auction

Educational Institution
Mode On-line
Duration 200 hours
Languages Spanish
Gs. 2.173.000
Pago en cuotas sin intereses Acceso para siempre para consultar tu curso

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Curriculum

Summary

The world of advertising has reached a level of autonomy and optimization never dreamed, programmatic advertising and RTB or real -time auction, have come to assume a paradigm shift in the sector. It is now possible to identify and obtain the ideal advertising space, with the dream audience and at the time more consistent with our interests. Thanks to our course in Real Time Bidding RTB Manager Auction in real time you will be able to know all the skills, tools and knowledge you need to lead advertising auction projects. Euroinnova will provide you with a flexible, innovative, current and close training system thanks to a specialized and committed teaching team.

Goals

- Understand how the RTB ecosystem works. - Perform planning in the programmatic purchase. - Master the phases involved in the purchase and programmatic sale. - Understand what Ad Changes are and how they are managed. - Know the data structure in RTB. - Have knowledge of the legal considerations that influence the RTB. - Take advantage of future trends in RTB.

Professional opportunities

The professional outputs of this course in Real Time Bidding RTB Manager Auction in real time focus especially on becoming a reference and impact manager RTB in the results of the company for which you work. You can also improve your employability in related positions such as Digital Marketing Manager or PPC Manager.

To prepare you

With this course in Real Time Bidding RTB Manager Auction in real time you will have the possibility of learning the new programmatic and RTB advertising trends. You will understand the programmatic purchase and sale process, in order to achieve the best results. Your role within the company will have an immediate impact on the improvement of the ROI or the use of the advertising spaces of which you have.

Who is it addressed to?

This course in Real Time Bidding RTB Manager Auction in real time can be aimed at those professionals and students from the world of marketing and online communication who wish to specialize in the application of the RTM method. This will provide you with special training, with which you will clearly differentiate yourself and have great job opportunities.

Official Character

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.

Methodology

Our methodology combines technology, pedagogy and empathy for learning tailored to you.

You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.

Truly personalized learning

Your style, interests and level define the route. You are the starting point.

Constructivism in action

Explore, experiment and apply. Learning means understanding, not memorizing.

AI that accompanies you, not directs you

PHIA, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a number.

Certification

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Degree issued by Euroinnova International Online Education, member of the AEEN (Spanish Business School Association) and recognized with academic excellence in online education by QS World University Rankings

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Scholarships

EducaHub Scholarships

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: for former EducaHub students.

-20%

Unemployment Scholarship: if you prove that you are unemployed.

-20%

Large Family Scholarship: for families with 3 or more children.

-20%

Disability Scholarship: for people with disabilities ≥33%.

-15%

Emprende Scholarship: for self-employed workers who can prove their activity.

-15%

Recommended Scholarship: if you come recommended by a former student.

-15%

Group Scholarship: for joint registrations of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment with AI that guides you to train autonomously and with purpose.

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Learn at your pace

Courses, master's degrees and official qualifications. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your AI mentor

It challenges you, motivates you and personalizes your path. Learn with a guide that evolves with you.

LX One Plus: Training without limits

Unlock soft skills, languages ​​and more. Move towards comprehensive and continuous training.