Online Marketing Strategy Course: Professional Technician in International Marketing Strategies (double degree with 5 ECTS credits)

Today globalization would be meaningless without international markets, which are transforming companies, not only into their sales, marketing, product-service-market positioning and market exterior. All this forces current society to have professionals, managers and leaders who have a deep preparation of all the variables that affect companies when they go to international markets and in turn, that they are able to take advantage of the techniques and tools available to create business opportunities inside and outside our borders.

- Design and plan an international marketing plan. - Identify the marketing variables for decision making in the internationalization of the company. - Analyze the characteristics of the company's products and/or services and competitors to propose strategies and actions related to international product policy. - Analyze the variables that influence the price of products and/or services in international markets, in order to design the international pricing policy to the strategies and objectives of the company. - Relate among whether the information from the SIM and the variables involved in marketing obtaining conclusions for the company's international marketing plan. - Prepare a base report, briefing, products/brands for the development of an international marketing plan. - Learn to use the different applications arising from web 2.0. - Learn to register in the different social networks and know the characteristics of each of them.

Consultants, Foreign Trade, Marketing, Logistics.

Today globalization would be meaningless without international markets, which are transforming companies, not only into their sales, marketing, product-service-market positioning and market exterior. All this forces current society to have professionals, managers and leaders who have a deep preparation of all the variables that affect companies when they go to international markets and in turn, that they are able to take advantage of the techniques and tools available to create business opportunities inside and outside our borders.

The professional technician course in international marketing strategies (double degree + 5 ECTS credits) is aimed at higher graduates who want to devote themselves to international marketing, as well as professionals who are interested in knowing the different international marketing strategies.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.