Online Strategic Marketing Course: Strategic Marketing Course

Educational Institution
Mode On-line
Duration 150 hours
Languages Spanish
Gs. 1.677.000
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Curriculum

Summary

This strategic marketing course offers you a specialized training in the material. We must know that for the marketing and communication area it is very important to deepen and acquire the knowledge of strategic marketing within the marketing and public relations sector.

Goals

- Know the value of marketing, your needs, profits and exchange and demand relationships, as well as the strategic marketing approach. - Expand knowledge about strategic marketing fields and processes and deepen the customer relationship management system (CRM. - Expand knowledge about external analysis and internal analysis of an organization. - Know the factors that influence the macro -entry of the company and those that affect the specific competence of the organization to be able to perform an analysis later. - Know the concept of competitive intelligence, its cycle and sources of information. market.

Professional opportunities

Marketing and Public Relations

To prepare you

This online strategic marketing course prepares you to acquire specific knowledge within the marketing and communication area developing in students some capacities to develop professionally in the marketing and public relations sector and more specifically in strategic marketing. In addition, with the realization of this course, the student will be prepared to: know the value of marketing, their needs, profits and exchange and demand relationships, as well as the strategic marketing approach, expand knowledge about strategic marketing fields and processes Company and those that affect the specific competence of the organization to be able to carry out an analysis later, to know the concept of competitive intelligence, its cycle and sources of information, deepen market segmentation, approach the consumer and their needs, and expand knowledge about the process of segmentation and the types and criteria of this.

Who is it addressed to?

This online strategic marketing course is aimed at all those interested in the field of marketing and communication and more specifically in the marketing and public relations sector and want to specialize.

Official Character

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.

Methodology

Our methodology combines technology, pedagogy and empathy for learning tailored to you.

You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.

Truly personalized learning

Your style, interests and level define the route. You are the starting point.

Constructivism in action

Explore, experiment and apply. Learning means understanding, not memorizing.

AI that accompanies you, not directs you

PHIA, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a number.

Certification

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Degree issued by Educa Business School as an accredited business school for the delivery of higher postgraduate training, with professional validity at international level

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Scholarships

EducaHub Scholarships

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: for former EducaHub students.

-20%

Unemployment Scholarship: if you prove that you are unemployed.

-20%

Large Family Scholarship: for families with 3 or more children.

-20%

Disability Scholarship: for people with disabilities ≥33%.

-15%

Emprende Scholarship: for self-employed workers who can prove their activity.

-15%

Recommended Scholarship: if you come recommended by a former student.

-15%

Group Scholarship: for joint registrations of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment with AI that guides you to train autonomously and with purpose.

Learn more

Learn at your pace

Courses, master's degrees and official qualifications. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your AI mentor

It challenges you, motivates you and personalizes your path. Learn with a guide that evolves with you.

LX One Plus: Training without limits

Unlock soft skills, languages ​​and more. Move towards comprehensive and continuous training.