Postgraduate in Business Marketing Plan and Policy Control

This postgraduate degree in Business Marketing Plan and policy control offers you a specialized training in the field. We must know that for the trade and marketing area it is very important to deepen and acquire the knowledge of the Business Marketing Plan and Policy Control

-Analize the market and services market situation, based on commercial, quantitative and qualitative data, and markets and market studies, drawing conclusions regarding the opportunities, threats, weaknesses and strengths of the organization, in the market. -Analize the factors involved in the product of marketing plans from different product wallets using different instruments such as positioning maps and BCG matrix among others. -Calculate the prices of products and services, as well as the variables that make up and influence the price policy of a product or service using calculation tools. -Alize the factors involved in the distribution policy according to different types of products and services, customers and sectors. -Define marketing communication actions, in relation to the factors involved in the design of policies and communication campaigns, considering the usual instruments and the different types of objectives and public to which it intends to address. -Welling the briefing of different types of products or brands for the execution and hiring of different types of actions and communication defined in a marketing plan. -Relacionar with each other the variables involved in marketing policies, obtaining relevant conclusions for the definition of marketing plans - Apply control and monitoring systems of the variables and actions planned in different types of marketing plans. - Identify the phases of marketing planning and the objective of control and monitoring its development. - Argue the need to control and monitor the decisions and actions of the marketing plan for continuous improvement and efficiency of the marketing plan. - Distinguish the control ratios usually used to measure the effectiveness of decisions and impact of a marketing plan.

-Analize the market and services market situation, based on commercial, quantitative and qualitative data, and markets and market studies, drawing conclusions regarding the opportunities, threats, weaknesses and strengths of the organization, in the market. -Analize the factors involved in the product of marketing plans from different product wallets using different instruments such as positioning maps and BCG matrix among others. -Calculate the prices of products and services, as well as the variables that make up and influence the price policy of a product or service using calculation tools. -Alize the factors involved in the distribution policy according to different types of products and services, customers and sectors. -Define marketing communication actions, in relation to the factors involved in the design of policies and communication campaigns, considering the usual instruments and the different types of objectives and public to which it intends to address. -Welling the briefing of different types of products or brands for the execution and hiring of different types of actions and communication defined in a marketing plan. -Relacionar with each other the variables involved in marketing policies, obtaining relevant conclusions for the definition of marketing plans - Apply control and monitoring systems of the variables and actions planned in different types of marketing plans. - Identify the phases of marketing planning and the objective of control and monitoring its development. - Argue the need to control and monitor the decisions and actions of the marketing plan for continuous improvement and efficiency of the marketing plan. - Distinguish the control ratios usually used to measure the effectiveness of decisions and impact of a marketing plan.

This postgraduate degree in Business Marketing Plan and policy control prepares you to acquire specific knowledge within the area developing in the student some capacities to function professionally in the sector, and more specifically in the Plan for Business Marketing and Policy Control

This postgraduate degree in Business Marketing Plan and Policy Control is aimed at all those interested in the field of Commerce and Marketing and want to specialize in Business Marketing Plan and Policy Control

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.