Postgraduate in Communication, Marketing and Advertising Management + University degree with 8 ECTS credits

This course in communication, marketing and advertising management offers specialized training in the field. In the field of trade and marketing, it is necessary to know the different fields of marketing and communication management, within the professional area of marketing and public relations. Thus, with this course in Communication, Marketing and Advertising Management, it is intended to contribute the necessary knowledge for marketing policies, the organization and control of media and management of marketing and advertising campaigns.

- Analyze the product and services market situation, based on commercial, quantitative and qualitative data, and markets and market studies, drawing conclusions regarding the opportunities, threats, weaknesses and strengths of the organization, in the market. - Analyze the factors involved in the product policy of marketing plans from different product portfolios using different instruments such as positioning maps and BCG matrix among others. - Calculate the prices of products and services, as well as the variables that make up and influence the price policy of a product or service using calculation tools. - Analyze the factors involved in the distribution policy according to different types of products and services, customers and sectors. - Define marketing communication actions, in relation to the factors involved in the design of policies and communication campaigns, considering the usual instruments and the different types of objectives and public to which it intends to address. - Prepare the briefing of different types of products or brands for the execution and hiring of different types of communication actions defined in a marketing plan. - Relate with each other the variables involved in marketing policies, obtaining relevant conclusions for the definition of marketing plans. - Apply control and monitoring systems of the variables and actions planned in different types of marketing plans. - Identify the phases of marketing planning and the objective of control and monitoring its development. - Argue the need to control and monitor the decisions and actions of the marketing plan for continuous improvement and efficiency of the marketing plan. - Distinguish the control ratios usually used to measure the effectiveness of decisions and impact of a marketing plan. - Interpret the current regulations and deontological code regarding advertising and right to consumers information arguing the importance of compliance. - Select the optimal combination of a media plan from the information and control table available and according to the established objectives. - Analyze data and variables of sources of reliable or official media information for the elaboration of a media plan on television, radio, magazines, internet or others. - Determine the critical elements involved in carrying out the system issuance courses included in an established media plan. -Apply emission control techniques of a conventional media plan using sensory control tools and calculating control and impact ratios. - Determine the structure and critical elements of the "Clipping Press" or informative coverage report in different media. - Recognize and implement the processes that make a company successful through the different media that advertising and marketing. - Learn to correctly perform marketing and advertising campaigns.

It develops its professional and foreign account activity, in the departments of marketing, communication and press and communication cabinets of any company or organization, and in communication companies, advertising agencies and events of the public and private sphere. In the development of professional activity, universal accessibility principles are applied in accordance with current legislation.

Through this online course in Communication, Marketing and Advertising Management, the student will obtain all the necessary training on the methodology and advertising strategies and about the various forms of marketing that can occur in the company, and with them their new roads of development through web 2.0, which has been constituted as a fundamental tool to achieve the success of a product or service and as a new form of revolutionary communication.

This course in Communication, Marketing and Advertising Management is aimed at professionals in the world of trade and marketing, specifically in marketing and communication management, within the professional area Marketing and Public Relations.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.