Postgraduate in elaboration, management and control of marketing plans + university degree

This course in elaboration, management and control of marketing plans offers specialized training in the field. Marketing or marketing is understood as the set of activities aimed at achieving consumer satisfaction through a product or service. If we take into account the importance that the consumerist habits of the population acquire today, we will understand the great relevance it has, and has, the development of marketing. With this course in elaboration, management and control of marketing plans it is intended to provide higher training that teaches to direct and manage the different marketing plans, development strategies and advertising systems in the professional field of commerce.

- Acquire knowledge about the marketing plan and its most characteristic aspects. - Know what are the facilities presented by the plan and opportunities that it contributes to organizations. - Know the most relevant aspects of the marketing plan and the most appropriate way to make its presentation. - Acquire knowledge in relation to marketing in a theoretical-practical way. - Analyze purchase behaviors of both consumers and organizations. - Approach the world of the traditional market and its characteristics. - Insert students into the world of electronic commerce and marketing development in this area. - Know the commercial action instruments. - Introduce students in the world of advertising and their impact on sales. - Design a marketing plan.

Professionals of the world of commerce, distributors, dependents, suppliers, communication department, marketing and sales professionals, responsible for companies.

This course in elaboration, management and control of marketing plans provides you with the theoretical-practical knowledge necessary to develop professionally in the world of marketing and sales. You will know the world of marketing, the characteristics of markets, advertising strategies, electronic commerce and the influence of marketing in it, as well as the instruments that can be counted in the commercial field.

This course in elaboration, management and control of marketing plans offers specialized training in the field. Marketing or marketing is understood as the set of activities aimed at achieving consumer satisfaction through a product or service. If we take into account the importance that the consumerist habits of the population acquire today, we will understand the great relevance it has, and has, the development of marketing. With this course in elaboration, management and control of marketing plans it is intended to provide higher training that teaches to direct and manage the different marketing plans, development strategies and advertising systems in the professional field of commerce.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.