Postgraduate in Leadership in Retail Marketing & Sales Management + University Degree with 5 ECTS

This course in Leadership in Retail Marketing & Sales Management offers you a specialized training in the field. If you work in the environmental trade environment and wish to learn the appropriate sales techniques and processes that allow you to succeed in the sector this is your time, with the course in leadership in retail marketing & Sales Management you can acquire the necessary knowledge to perform this work in the best possible way. Due to the great competition that exists in retail trade, it is important that environment professionals develop certain techniques that help them differentiate themselves from competition and make them obtain a competitive advantage in front of it, so that the client sees in the business an opportunity to buy better. In addition, with the course in leadership in retail marketing & Sales Management we will learn that electronic commerce has resolved today as a road widely used by companies to expand their business and publicize their brand and products on the network. Therefore, it is important that all people who are related to the scope of electronic marketing perform this course to know their main characteristics and the correct way to carry it out with certainty and the correct way.

- Program the action in the sale from defined commercial parameters and the positioning of the company/entity. - Prepare the basic documents derived from the action in the sale, applying the current regulations and in accordance with defined objectives. - Perform the calculations derived from defined sales operations, applying the appropriate commercial formulas. - Apply the appropriate techniques to the sale of products and services through the different marketing channels other than the Internet. - Apply conflict and claims resolution techniques following established criteria and procedures. - Apply customer monitoring procedures and post -sales service control. - Manage the selection and training of the necessary promotion personnel for the development of the promotional campaign, according to the defined specifications. - Control the efficiency of promotional actions establishing measures to optimize activity management and achieve the objectives set out in the marketing plan. - Integrate and enhance the Internet into the company's commercial strategy - Knowledge of the main legal aspects related to electronic commerce - Assimilation of Internet advantages as a sales channel - Knowledge about how to maintain safety in purchases through the Internet - Development of the skills that allow to carry out interactive marketing - Development of trust techniques for customers when making internet payments - Knowledge of the main laws that regulate interactive marketing

- Program the action in the sale from defined commercial parameters and the positioning of the company/entity. - Prepare the basic documents derived from the action in the sale, applying the current regulations and in accordance with defined objectives. - Perform the calculations derived from defined sales operations, applying the appropriate commercial formulas. - Apply the appropriate techniques to the sale of products and services through the different marketing channels other than the Internet. - Apply conflict and claims resolution techniques following established criteria and procedures. - Apply customer monitoring procedures and post -sales service control. - Manage the selection and training of the necessary promotion personnel for the development of the promotional campaign, according to the defined specifications. - Control the efficiency of promotional actions establishing measures to optimize activity management and achieve the objectives set out in the marketing plan. - Integrate and enhance the Internet into the company's commercial strategy - Knowledge of the main legal aspects related to electronic commerce - Assimilation of Internet advantages as a sales channel - Knowledge about how to maintain safety in purchases through the Internet - Development of the skills that allow to carry out interactive marketing - Development of trust techniques for customers when making internet payments - Knowledge of the main laws that regulate interactive marketing

This course in Leadership in Retail Marketing & Sales Management offers you a specialized training in the field. If you work in the environmental trade environment and wish to learn the appropriate sales techniques and processes that allow you to succeed in the sector this is your time, with the course in leadership in retail marketing & Sales Management you can acquire the necessary knowledge to perform this work in the best possible way. Due to the great competition that exists in retail trade, it is important that environment professionals develop certain techniques that help them differentiate themselves from competition and make them obtain a competitive advantage in front of it, so that the client sees in the business an opportunity to buy better. In addition, with the course in leadership in retail marketing & Sales Management we will learn that electronic commerce has resolved today as a road widely used by companies to expand their business and publicize their brand and products on the network. Therefore, it is important that all people who are related to the scope of electronic marketing perform this course to know their main characteristics and the correct way to carry it out with certainty and the correct way.

This course in Leadership in Retail Marketing & Sales Management offers you a specialized training in the field. If you work in the environmental trade environment and wish to learn the appropriate sales techniques and processes that allow you to succeed in the sector this is your time, with the course in leadership in retail marketing & Sales Management you can acquire the necessary knowledge to perform this work in the best possible way. Due to the great competition that exists in retail trade, it is important that environment professionals develop certain techniques that help them differentiate themselves from competition and make them obtain a competitive advantage in front of it, so that the client sees in the business an opportunity to buy better. In addition, with the course in leadership in retail marketing & Sales Management we will learn that electronic commerce has resolved today as a road widely used by companies to expand their business and publicize their brand and products on the network. Therefore, it is important that all people who are related to the scope of electronic marketing perform this course to know their main characteristics and the correct way to carry it out with certainty and the correct way.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.