Postgraduate in Marketing and Media and Internet plan

This postgraduate degree in Marketing and Media Plan and the Internet offers specialized training in the field. We must know that for the trade and marketing area it is very important

-Inter the current regulations and deontological code regarding advertising and the right to information of consumers arguing the importance of compliance. -Select the optimal combination of a media plan from the information and control table available and according to the established objectives. -Analize data and variables of Fientes of information from reliable or official media for the elaboration of a media plan on television, radio, magazines, internet or others. - Determine the critical elements involved in the realization of the issue of issues included in an established media plan - Analyze the product and services market situation, based on commercial, quantitative and qualitative data, and markets and market studies, drawing conclusions regarding the opportunities, threats, weaknesses and strengths of the organization, in the market. - Analyze the factors involved in the product policy of marketing plans from different product portfolios using different instruments such as positioning maps and BCG matrix among others. - Calculate the prices of products and services, as well as the variables that make up and influence the price policy of a product or service using calculation tools. - Analyze the factors involved in the distribution policy according to different types of products and services, customers and sectors. - Define marketing communication actions, in relation to the factors involved in the design of policies and communication campaigns, considering the usual instruments and the different types of objectives and public to which it intends to address. - Prepare the briefing of different types of products or brands for the execution and hiring of different types of communication actions defined in a marketing plan. - Relate with each other the variables involved in marketing policies, obtaining relevant conclusions for the definition of marketing plans.

-Inter the current regulations and deontological code regarding advertising and the right to information of consumers arguing the importance of compliance. -Select the optimal combination of a media plan from the information and control table available and according to the established objectives. -Analize data and variables of Fientes of information from reliable or official media for the elaboration of a media plan on television, radio, magazines, internet or others. - Determine the critical elements involved in the realization of the issue of issues included in an established media plan - Analyze the product and services market situation, based on commercial, quantitative and qualitative data, and markets and market studies, drawing conclusions regarding the opportunities, threats, weaknesses and strengths of the organization, in the market. - Analyze the factors involved in the product policy of marketing plans from different product portfolios using different instruments such as positioning maps and BCG matrix among others. - Calculate the prices of products and services, as well as the variables that make up and influence the price policy of a product or service using calculation tools. - Analyze the factors involved in the distribution policy according to different types of products and services, customers and sectors. - Define marketing communication actions, in relation to the factors involved in the design of policies and communication campaigns, considering the usual instruments and the different types of objectives and public to which it intends to address. - Prepare the briefing of different types of products or brands for the execution and hiring of different types of communication actions defined in a marketing plan. - Relate with each other the variables involved in marketing policies, obtaining relevant conclusions for the definition of marketing plans.

This postgraduate and media and internet plan prepares to acquire specific knowledge within the area developing capacities to function professionally in the sector, and more specifically in marketing and media and internet plan

This postgraduate postgraduate and media and internet plan is aimed at all those interested in the field of commerce and marketing and want to specialize in marketing and media and internet plan

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.