Postgraduate in marketing for SMEs and entrepreneurs

This marketing course for SMEs and entrepreneurs offers you a training today, for the creation and management of microenterprises, it is essential to acquire and master professional competencies, both theoretical and practical, necessary in order to function effectively within its scope of action. Many of these competencies go through the planning and implementation of strategies in different business areas, people management, organization and control of material resources, etc. Similarly, the marketing and sale of products and services, using the available computer and telematic media, managing with quality criteria and environmental protection and ensuring the prevention of occupational hazards is vital for business success. This training will provide the student with the professional skills necessary to be able to plan initiatives and business activities in small businesses or microenterprises.

- Acquire knowledge about the management of marketing policies and their adequate use for customer satisfaction and for maximization of business benefit. - Know the products and their classification, their life cycle and pricing when competing with the rest of the companies. - Acquire market knowledge, differentiation, segmentation, positioning and image to workers, so that they can use them in marketing management tasks and the different quantitative and qualitative possibilities of market research. - Know techniques such as sales promotion, point of sale, advertising and public relations to facilitate market entry and maintenance. - Detect business opportunities by applying creativity or ideas generation techniques. - Distinguish the main legal forms of small businesses or microenterprises. - Apply organization techniques in the determination of human, material and technological resources for the development of the activity based on the productive nature or provision of small business services. - Analyze the economic-financial budgets of small businesses or microenterprises. - Determine the economic-financial viability of different small businesses or microenterprises. - Develop the marketing plan for different types of small businesses or microenterprises. - Organize the information prepared in the development of the business plan.

- Acquire knowledge about the management of marketing policies and their adequate use for customer satisfaction and for maximization of business benefit. - Know the products and their classification, their life cycle and pricing when competing with the rest of the companies. - Acquire market knowledge, differentiation, segmentation, positioning and image to workers, so that they can use them in marketing management tasks and the different quantitative and qualitative possibilities of market research. - Know techniques such as sales promotion, point of sale, advertising and public relations to facilitate market entry and maintenance. - Detect business opportunities by applying creativity or ideas generation techniques. - Distinguish the main legal forms of small businesses or microenterprises. - Apply organization techniques in the determination of human, material and technological resources for the development of the activity based on the productive nature or provision of small business services. - Analizar los presupuestos económico-financieros de pequeños negocios o microempresas. - Determine the economic-financial viability of different small businesses or microenterprises. - Develop the marketing plan for different types of small businesses or microenterprises. - Organize the information prepared in the development of the business plan.

This online marketing course for SMEs prepares you to acquire specific knowledge within the area developing in the student some capacities to develop professionally in the sector, and more specifically in marketing for SMEs.

This course is aimed at people interested in the creation and management of microenterprises in general and those interested in planning and entrepreneurial indicative in small businesses or microenterprises in particular. For those people who want to develop an entrepreneurial attitude and know business opportunities, interested in the project and viability of the business or microenterprise and in the microenterprise marketing and business plan. To all people interested in training in this area.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.