Postgraduate in planning and analysis for market research

In the field of the world of commerce and marketing, it is necessary to know the different fields of market research assistance, within the professional area of marketing and public relations. Thus, this course is intended to provide the necessary knowledge for the planning and analysis used in market research.

- Design basic and non -complex relational databases, according to the objectives of the research. - Analyze the profits of the computer management applications of databases determining the most appropriate formats for the introduction, recovery and presentation of the information quickly and accurately. - Apply statistical analysis techniques to the data obtained from surveys, interviews or group dynamics, using computer applications. - Obtain relevant and reliable information exploiting the sources of information, databases and “online” and “offline” information and communication systems. - Apply data and information archive procedures and information obtained given information or demand demands, using computer information and information organization applications. - Define the elements and characteristics of a sample applying the different sampling techniques used in market research. - Determine contact criteria of interviewees based on the criteria established in a market research plan.

- Design basic and non -complex relational databases, according to the objectives of the research. - Analyze the profits of the computer management applications of databases determining the most appropriate formats for the introduction, recovery and presentation of the information quickly and accurately. - Apply statistical analysis techniques to the data obtained from surveys, interviews or group dynamics, using computer applications. - Obtain relevant and reliable information exploiting the sources of information, databases and “online” and “offline” information and communication systems. - Apply data and information archive procedures and information obtained given information or demand demands, using computer information and information organization applications. - Define the elements and characteristics of a sample applying the different sampling techniques used in market research. - Determine contact criteria of interviewees based on the criteria established in a market research plan.

This postgraduate degree in planning and analysis for market research offers you a specialized training in the field. We must know that for the area of Commerce and Marketing it is very important to deepen and acquire the knowledge of analysis and planning methodologies for market research.

This course is aimed at professionals in the world of commerce and marketing, specifically in the field of market research assistance, within the professional area of marketing and public relations, and to all those interested in acquiring knowledge related to for the planning and analysis used in market research.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.