Postgraduate in promotional marketing. Techniques and strategies

This course in promotional marketing. Techniques and strategies offers specialized training in the field. In the field of trade and marketing, it is necessary to know the different fields of marketing and communication management, within the professional area of marketing and public relations. Thus, with this course in promotional marketing. Techniques and strategies It is intended to provide the necessary knowledge for the application of work methodologies in marketing and promotion at the point of sale.

- Know the different functions developed by the sales department regarding promotions. - Know the types of promotions that exist. - Know the reason for the animation of products at the point of sale and their studied placement. - Acquire the necessary knowledge of stock management and product profitability. - Analyze customer information and product sales databases of the SIM (market information systems) for the definition of different types of actions in the launch and implementation of different types of products and services. - Characterize different marketing and promotion actions aimed at launching products and services from a campaign, type of customer, special dates, type of establishment or others. - Apply merchandising techniques for the animation of the point of sale from different types of establishment: large surface, hypermarket, supermarket, commercial or traditional center and commercial implementation. - Prepare monitoring and control reports of different promotional actions at the point of sale.

It develops its professional and foreign account activity, in the departments of marketing, communication and press and communication cabinets of any company or organization, and in communication companies, advertising agencies and events of the public and private sphere.

This online course in promotional marketing. Techniques and strategies prepare to acquire specific knowledge within the area developing in the student some capacities to develop professionally in the sector, and more specifically in promotional marketing.

This course in promotional marketing. Techniques and strategies is aimed at professionals in the world of trade and marketing, specifically in marketing and communication management, within the professional area Marketing T Public Relations, and to all those people interested in acquiring knowledge related to marketing and promotion at the point of sale.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.