Postgraduate in Tourism Management and Marketing

If you are dedicated to the tourism sector or you would like to do so and want to know the appropriate marketing techniques to be carried out in this environment, this is your time, with the course in tourist management and marketing you can acquire the necessary knowledge to perform this work in the best possible way. Tourism is one of the pillars of any economy, so it is important to know its characteristics and the ways of optimizing it to get its highest performance. Thanks to the realization of this course in Tourist Management and Marketing, you will know the main concepts of marketing in general and the application of each of them in tourist activity.

- Acquire a deep and current vision of marketing tools applied to tourism. - Know the tourist business activity, deepening the management, management and marketing of tourism companies, obtaining, at the same time, a global vision of the complex tourist network. - Learn to develop all management techniques and tools that within the key areas of tourism companies allow the adaptation and optimization of their resources. - Acquire the essential knowledge and techniques to develop an effective and responsible company management, applied to the business dynamics of the sector. - Acquire the necessary capacity to conceive, plan, organize and direct a tourist services company in any of its varieties: hospitality, communication and transport, travel agencies, leisure centers, tourism offices, etc. - Knowing the concepts related to sustainable tourism as reflexing of sustainable development and environmental conservation, as well as its incidence in rural areas. - Put into practice and evaluate different strategies for marketing products, services and local tourist destinations according to the characteristics of the tourist resources and services of the environment. - Analyze the applications of service marketing and their importance for the creation and promotion of tourist products of the local environment. - Analyze the tourist distribution and entities and media that configure it, estimate its evolution and incidence of new technologies. - Develop promotional actions applicable in travel agencies and describe and apply sales and negotiation promotion techniques, estimating its importance for the achievement of business objectives.

It develops its activity, fundamentally, in public or public-private entities whose purpose is the planning and rural tourism development and tourist marketing. It exercises its functions such as: Retail Travel Agency Seller. Retail Travel Agency promoter. Reserve department employee. Head of the Travel Agency counter. Head of the Department of Travel Agency companies issuer. Chief of Office of Travel Agency issuing. Chief of Promotion of Travel Agency Issuer. Head of the Reservations Department. Quality Coordinator in Travel Agency Issuer.

The following course in Tourism Management and Marketing prepares you to become an expert in the development of rural tourism and tourist marketing, knowing the concepts related to sustainable tourism as reflexing of sustainable development and environmental conservation, as well as its incidence in the rural environment, in addition to the advice, sale, promotion and commercialization of local tourist products and services.

This course in Tourism Management and Marketing is aimed at all those who are dedicated to the world of hospitality and tourism, more specifically to tourism promotion and marketing and who intend to obtain knowledge related to the development of rural tourism, the promotion and commercialization of local tourist products and services and the advice, sale and commercialization of tourism products and services.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.