Practical Course Introduction to Marketing

If we want our company not to decline and keep it in a competent market, we need, not only, to control the possible costs derived from it but the search for the beneficial one, because a good way to look for the benefit is through a good marketing strategy, to make your company more attractive, offer and publicize a wide sector your product or service helps that in the company between an important capital ejection. That is why this course helps you look for that capital ejection through marketing.

- Acquire the necessary knowledge to understand and apply marketing determinants. - Acquire a wide vision of the various functions that are developed in the company and the place that marketing occupies in these functions. - Know the implementation techniques of operational methods and the means of control. - Know the instruments of marketing and their influence on the sale. - Know the principles, foundations and concepts of marketing.

Marketing, advertising and sales of companies and institutions, private or public, as well as in companies in the marketing sector, market research, consulting, commercial distribution, advertising, direct marketing, etc.

The course prepares you to know in depth the concept of marketing, its importance within a company or sector, its functions, its operation, as well as the techniques and instruments necessary so that strategic planning is efficient and the desired benefits are obtained, but it does not stop only in the instruction or guidance in this kind of knowledge but goes beyond as it guides you how the strategic of Marketing should be organized and directed.

This course is aimed at advertising professionals, responsible and workers or technicians in marketing of any company, who wish to understand the conceptualization of marketing, as well as acquire how this function develops in companies, which techniques and instruments are used and how the direction of such needs must be carried out. The course is also oriented for non -expert people, who want to expand knowledge or interest the theme.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.