Expert course in search engine marketing

Institución Educativa
Mode On-line
Duration 420 hours
Languages Spanish
Gs. 4.991.000
Pago en cuotas sin intereses Acceso para siempre para consultar tu curso

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Plan de estudios

Summary

Users use search engines as the first channel to inform themselves about certain products or services before making their purchase decisions. Therefore, having a presence in the top positions of the search results when a user is consulting in the search engine, is crucial for companies that want to show their products and services to the appropriate user at a timely manner. Determining a search engine marketing strategy and measuring its results is essential in the company's digital strategy.

Goals

Analyze the concept of digital marketing and its contextualization. Acquire the knowledge related to SEO (on page and off page). Know how ASO positioning in Mobile Marketing works. Deepen the Sem or Marketing strategy in search engines. Learn to create and manage different types of search engine campaigns. Analyze other forms of PPC Master the web analysis and reporting results. Know the Google Analytics and Google Adwords certificates.

Professional exits

Analyze the concept of digital marketing and its contextualization. Acquire the knowledge related to SEO (on page and off page). Know how ASO positioning in Mobile Marketing works. Deepen the Sem or Marketing strategy in search engines. Learn to create and manage different types of search engine campaigns. Analyze other forms of PPC Master the web analysis and reporting results. Know the Google Analytics and Google Adwords certificates.

Validations

Accrediting degree

To prepare you

Users use search engines as the first channel to inform themselves about certain products or services before making their purchase decisions. Therefore, having a presence in the top positions of the search results when a user is consulting in the search engine, is crucial for companies that want to show their products and services to the appropriate user at a timely manner. Determining a search engine marketing strategy and measuring its results is essential in the company's digital strategy.

Who is it addressed

Users use search engines as the first channel to inform themselves about certain products or services before making their purchase decisions. Therefore, having a presence in the top positions of the search results when a user is consulting in the search engine, is crucial for companies that want to show their products and services to the appropriate user at a timely manner. Determining a search engine marketing strategy and measuring its results is essential in the company's digital strategy.

Official character

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

Logo certificado-1

Own title of the European Institute of Business Studies (INESEM) “Unofficial Teaching and not leading to obtaining an official or certificate of professionalism.”

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.