Specialization in Consumer Psychology and Sociology
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Syllabus
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Summary
Consumer psychology studies human behavior and focuses on their way of being as a buyer of products or services, that is, analyzes their preferences, purchase patterns and consumption customs. Immerse yourself in the consumer universe with our specialization in consumer psychology and sociology. This will help you enter a multidisciplinary trip. Explore the intersection between the human mind, society and the economic world, understanding purchase patterns, social influences and market decisions from a unique and deep perspective. All this by the hand of a team of expert teachers in the area that will accompany you in your learning process.
Goals
Professional opportunities
To prepare you
With this specialization in consumer psychology and sociology you will be prepared to decode the complex world of modern consumer. You will understand their motivations, influences and behaviors, allowing you to design more effective market strategies, either in the business world, consulting or market analysis. All this understanding purchase psychology and market segmentation.
Who is it addressed to?
This specialization in Consumer Psychology and Sociology focuses on students of Psychology, Sociology, Marketing and Professionals of the commercial world eager to understand more deeply consumer decision -making processes. It is also ideal for entrepreneurs and professionals of the business world interested in optimizing commercial strategies.
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Certification
Diploma of Accreditation of the Specialization Course in Psychology and Consumer Sociology with Curriculum Value issued by Universidad Da Vinci European Business School
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Disability Scholarship: for people with disabilities ≥33%.
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Group Scholarship: for joint registrations of 3 or more people.
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