Specialization in Corporate Reputation

Institución Educativa
Mode On-line
Duration 300 hours
Languages Spanish
Gs. 4.161.000
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Plan de estudios

Summary

Thanks to this specialization in corporate reputation you will be a fundamental piece in any organization. All companies need professionals who are able to manage reputation crisis and create a solid brand image. Integrating communication, as part of the business strategy, is essential to improve the perception of users and achieve a differentiation against competition. With this training, totally practical and focused on market needs, you will learn to create business communication campaigns and effectively measure its results. Access new opportunities in the world of communication that can change your future.

Goals

- Develop internal and external communication strategies in the organization. - Manage the presence of the company on social networks. - Improve the reputation of a brand. - Develop a reputational diagnosis using impact metrics and advertising media and the digital environment. - Know the measurement and analysis tools of the efficacy of communication and its reputational impact. - Deepen the process of creating a brand.

Professional exits

The professional outputs of this specialization in corporate reputation are very diverse since you can work both in the Department of Communication and Marketing and occupy different positions of responsibility as responsible for communication, corporate identity advisor, reputation manager, organizational branding, brand head, among others.

To prepare you

This specialization in corporate reputation prepares you to develop business communication strategies that improve the image of the company and its perception in front of interest groups. You will also learn to measure the results of the campaigns and analyze the communication of the company. You will be the person responsible for managing corporate identity, solving reputation crisis and creating a solid brand image.

Who is it addressed

This specialization in corporate reputation is aimed at communication professionals and corporate reputation who want to learn the key concepts in the process of creation and positioning of a business. It is also oriented to marketing professionals who want to integrate communication into the business strategy.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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Diploma of accreditation of the course of specialization in corporate reputation with curricular value issued by Universidad Da Vinci European Business School

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

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