Specialization in Digital Marketing

Institución Educativa
Mode On-line
Duration 120 hours
Languages Spanish
Gs. 2.501.000
Pago en cuotas sin intereses Acceso para siempre para consultar tu curso

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Plan de estudios

Summary

Thanks to this specialization in digital marketing you can obtain the necessary qualification to design, plan, execute, evaluate any digital marketing task at strategic and operational level. You will get the necessary skills to coordinate the work and decisions of any digital marketing department supporting you in the most relevant tools for each situation. As well as implement the necessary processes to boost the electronic commerce area of any brand. With this training you can highlight in a booming sector marked by the digitalization of organizations. All this, with online, flexible learning and in which you will have the support of a highly specialized teaching team.

Goals

- Understand the concept and scope of digital marketing and social media communication. - Introduce inbound marketing strategies. - Apply SEO and SEM strategies and actions. - Develop e-mail marketing actions. - Design CRM social systems and customer service through social networks. - Manage electronic commerce actions.

Professional exits

Professional outputs of this specialization in digital marketing are those responsible for electronic commerce, responsible for digital communication or web responsible. It is also interesting for positions such as Community Manager, Social Media Strategist, Social Media Manager, Content Creation, as well as Technical Places of SEO and SEM, among others.

To prepare you

This specialization in digital marketing prepares you to manage, coordinate or advise digital marketing. Create necessary processes to develop electronic commerce tasks, social media communication, SEO and SEM, E-mail marketing and content writing, everything necessary to boost a non-intrusive communication marketing and focused on people, with inboud marketing strategy.

Who is it addressed

The specialization in digital marketing is aimed at professional profiles and students of different related branches such as Business Directorate, Marketing and Market Research, Advertising and Public Relations, Web Design, Journalism and Content Creation, etc. Also to companies that seek to professionalize their marketing, sales and communication department.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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Digital Marketing Specialization Title issued by Euroinnova International Online Education in collaboration with the Juan Pablo II University

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.