Specialization in Employee Advocacy

Involve the employees as defenders of the brand provides a series of benefits to the organization. Organizations that care about their employees, such as Google, strive to attract (and retain) their talent. These organizations can really invest in their employees and keep them committed to offering first category services and advantages. But, another way to keep them committed is to make them participate in a structured Program of Employee Advocacy or brand ambassadors. With the specialization in Employee Advocacy you will know the importance of creating strategies to manage and disseminate the organization's brand through the employees themselves and/or collaborators, as well as the proper management of social networks.

- Learn the current processes of creating a company's brand. - Know and apply effective strategies for the management of the brand of a company. - Know the importance of talent management in human resources. - Apply the Employer Branding methodology as an employee management philosophy. - Attract and retain talent through Employer Branding. - Effective description and management of social media.

Professional outputs of the specialization in Employee Advocacy are in the field of human resources, communication and public relations, such as Internal Communication Manager, specialist in Employee Advocacy, Corporate Public Relations Manager or Organizational Communication Consultant Specialist in Corporate Social Networks.

This specialization in Employee Advocacy will prepare you to understand and apply communication and talent management strategies in an organization, focusing on the involvement of employees as ambassadors of the brand. Some key aspects that you can expect to learn and develop in this specialization are: brand management, Employer Branding or Social Media Management, among others.

The specialization in Employee Advocacy is aimed at professionals who wish to acquire deep knowledge in the field of organizational communication and, specifically, in strategies related to the participation of employees in the promotion and defense of the brand and the values of the organization.