Specialization in Market Research
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Summary
The specialization in market research is essential for every marketing department worth its salt. At present it is totally necessary to know the state of the market, either to identify trends, consumption habits, preferences and affinities of the market segments towards the different competing brands. Market research allows identifying and analyzing our market niche, generating value proposals adapted and based on data. This is of vital importance for the marketing budget to apply efficiently and the progress of the target audience can be drawn. Identify, first, information needs within your company and prepare your own market research strategy.
Goals
Professional exits
To prepare you
With this specialization in market research you will be willing to know the market of your company, differentiate the different existing segments based on significant attributes and choose the market niche or target ideal for your marketing strategies, knowing the customer in depth during the process. You can design a market research plan for the needs of your company and its competitive context.
Who is it addressed
This specialization in market research is ideal for professionals with marketing, either in online or offline media. It is also excellent for profiles related to statistics and data science that want to guide their careers towards the department and marketing functions.
Our methodology combines technology, pedagogy and empathy for a tailored learning.
You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.
Realized personalized learning
Your style, interest and level define the route. You are the starting point.
Constructivism in action
Explore, experience and apply. Learning means understanding, not memorizing.
He who accompanies you, not who directs you
Phia, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a figure.
Certificación
Diploma of Accreditation of the Specialization Course in Market Research with Curriculum Value issued by Universidad Da Vinci European Business School
EDUCAHUB Scholarships
Make your most accessible training: Finish 0% interest and get personalized scholarships.
In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.
-25%
Alumni Scholarship: For former students of Eduahub.
-20%
Unemployment scholarship: if you prove to be unemployed.
-20%
Numerous family scholarship: for families with 3 or more children.
-20%
Disability scholarship: For people with disabilities ≥33%.
-15%
Emprende Scholarship: For self -employed that accredit your activity.
-15%
Scholarship recommends: If you come recommended by an alumnus.
-15%
Group scholarship: For joint inscriptions of 3 or more people.
An entire educational universe, on a single platform.
An intuitive environment that guides you to form autonomously and with purpose.
Learn at your pace
Courses, masters and official degrees. 100% online, flexible and at your pace.
Access from anywhere
Available 24/7 on mobile, tablet or PC. You decide when and how to train.
Phia, your mentor ia
It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.
LX One Plus: Without limit formation
Unlock soft skills, languages and more. Advances towards integral and continuous formation.
