Specialization in marketing

Institución Educativa
Mode On-line
Duration 300 hours
Languages Spanish
Gs. 4.157.000
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Plan de estudios

Summary

The main reason for being of any company is to obtain benefits and, to achieve that goal, optimize marketing processes - how to put your products on the market - is key. Develop the analysis and strategies necessary to know and plan actions related to markets, target audiences, distribution and sale channels, pricing, marketing and communication effectively and efficiently are essential for the activity of any company. With this specialization in marketing, students will acquire the necessary skills to direct the commercialization of any merchandise and focus on achieving results. With a 100% online methodology and the support of specialized teachers.

Goals

- Analyze and define the market, market segmentation and the target audiences of a company. - Identify the main product -oriented marketing strategies. - Develop the company's sales plan. - Learn and apply the different price fixing methodologies. - Implement client relationship management processes (CRM). - Know the different channels and techniques of sales and loyalty of customers.

Professional exits

Among the professional outputs of this specialization in marketing are those of profiles such as: Sales Directorate, Commercial Directorate, Commercial Management, Responsible for Sales, Responsible for Electronic Commerce, Customer Service, Accounts Directorate, Marketing Assistant, Commercial Analyst, among other sales related profiles.

To prepare you

With this specialization in marketing, students will be prepared to implement commercial processes making the necessary decisions regarding markets, competition, objective public, positioning, marketing, techniques and sales planning, price setting, consumer experience and CRM, commercial negotiation, customer loyalty, point of sale, electronic commerce and ONMNICANAL sale, among others.

Who is it addressed

This specialization in marketing, is aimed at Marketing and Digital Marketing professionals, marketing and communication technicians, sales force teams, electronic commerce managers. Also, to management profiles and entrepreneurs who seek to optimize their commercial processes, channel commercial work by objectives and guide results.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

Logo certificado-1

Diploma of accreditation of the specialization course in marketing with curricular value issued by Universidad Da Vinci European Business School

Logo certificado-1

Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

Know more

Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.