Specialization in Social Media Management

Institución Educativa
Mode On-line
Duration 300 hours
Languages Spanish
Gs. 4.149.000
Pago en cuotas sin intereses Acceso para siempre para consultar tu curso

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Plan de estudios

Summary

With the current evolution of the Internet and the Social Media channels, the statement ‘what is not communicated does not exist’ becomes more evident than ever, and managing the digital reputation of any organization has become an inescapable task. With this specialization in Social Media Management you will acquire the necessary knowledge to manage the presence and conversation of the brand of any organization through the main platforms. You will also learn to generate effective and efficient advertising campaigns through social networks. You will learn how to establish and support the purchase processes typical of electronic commerce. With a 100% online, flexible methodology and with the accompaniment of highly specialized teachers.

Goals

- Understand the concept of social media communication and its role in digital marketing. - Learn to manage the organic communication of the main social networks. - Use social networks as a customer service tool. - Know the basic characteristics of electronic commerce. - Adapt social media communication to the purchase process in electronic commerce. - Plan and configure advertising campaigns in social networks (Social Media ADS).

Professional exits

Among the main professional departures of this specialization in Social Media Management is that of Community Manager or Community Manager. It is also interesting for Social Media Strategyst positions, Social Media Manager, Digital Journalist, Responsible for Electronic Commerce and any other technical profile of the marketing and digital communication.

To prepare you

This specialization in Social Media Management qualifies you to manage organic communication, customer service and advertising on Facebook, X Corp. (Twitter), Instagram, LinkedIn, YouTube and Tiktok. Also, to work communication on social networks to support the purchase processes in particular in relation to electronic commerce channels. You can manage the online reputation of any organization.

Who is it addressed

This specialization in Social Media Management is aimed at marketing and communication professionals such as journalists, publicists, press or content managers who seek advanced specialization in digital communication. Also to small and medium -sized companies and entrepreneurs who want to professionalize the communication and presence of their brand.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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Accreditation diploma of the Specialization Course in Social Media Management with curricular value issued by Universidad Da Vinci European Business School

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.