Superior Course in Advertising Media Planning

Throughout history, advertising has been adapting to the needs and means available. Currently, in such a competitive market, creativity, and therefore, differentiating from competition is necessary and essential for brand and/or company growth. The user due to the large amount of advertising he receives, is in an advertising saturation period, so it is considered essential to know the needs of our target audience, in order to carry out an effective and efficient advertising strategy that manages to capture the attention of the same. For this, the acquisition of the knowledge and skills necessary to be able to carry out a correct planning of the advertising media is essential.

Acquire the knowledge, capacities and skills necessary to efficiently carry out advertising media planning. Know the main data research and analysis tools, which allows you to guide all your ads to a very segmented audience. Analyze the different types of advertising existing, allowing selecting adequate support for your brand or company. Prison the investment destined in digital media. Know the existing negotiation systems in the purchase of media. Provide advertising and content management with creativity. Perform integrated strategic planning.

With the realization of the Master in Planning of Advertising Media you will have access to the labor market to develop activities such as: Advertising Agencies Manager, previously responsible for operations in the purchase and sale of advertising media, investigator of custom audiences or director of advertising accounts.

Accrediting degree

The Master in Advertising Media Planning prepares you to develop professionally in the field of advertising planning. This master will give you a wide vision of the integral planning of Media On and Off Line, which will allow the platforms to be efficiently defined to promote your brand, product or service. You can offer a custom media and support service: from the research, measurement, creation of strategies, to the negotiation and purchase of media and supports.

The Master in Advertising Media Planning is aimed at graduates/graduates and professionals of the world of advertising and communication who want to acquire the knowledge and skills necessary to be experts in strategy and media planning in off and online environments.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.