Superior Course in Community Management and Digital Marketing

In the current context, managing the different digital communication channels is essential for any marketing and communication professional. Any person who works in communication should know how to prepare content adapted to the purchase processes and know the main ways to get the messages from the organization to their audience. With this upper course in Community Management and Digital Marketing you will learn to market and communicate through Social Media channels, developing the objectives, strategies and tactics necessary for 360 planning. You will also learn to define and execute content marketing actions for e-mailing, corporate website, online store and blog, among others. With a 100% digital methodology without schedules.

- Know the role of digital marketing and social media communication. - Differentiate the concepts and key aspects of digital marketing and their different communication channels. - Manage the main tools and resources for communication in social networks and other digital media. - Plan and execute actions for social networks and other digital communication channels. - Acquire the necessary skills to create and adapt the contents to the different digital communication channels. - Learn to evaluate and present results of digital marketing actions.

Among the main professional outputs Superior course in Community Management and Digital Marketing is Community Manager, Content Manager, Copywriter, Social Media Strategy, Social Media Manager or Digital Journalist. It is an interesting training for any profile related to marketing or digital communication.

This upper course in Community Management and Digital Marketing enables you to develop the strategic planning and management of the communication and marketing channels of the digital field, with specialization in the management of corporate media channels, web and corporate blog in order to improve and position a brand. You will learn to manage the main social networks, e-mailing, content marketing and mobile marketing.

This upper course in Community Management and Digital Marketing is aimed at marketing and digital communication professionals who seek an advanced and widely recognized specialization. Also to companies that want to manage their digital marketing and teams that want to improve their skills and skills in the digital environment in a professional and strategic way.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.