SUPERIOR COURSE IN STRATEGIC COMMUNICATION AND MARKETING
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Syllabus
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Summary
Revenue Management has become a need for companies in the tourism sector that wish to survive in a digital and highly competitive environment. This Master provides the knowledge required to develop professionally in the technology environment in the tourist field, to know trends, develop with ease in digital environments of commercialization of tourist products, as well as learn to promote tourist destinations knowing current competition.
Goals
Professional opportunities
Validations
Accrediting degree
To prepare you
This master's degree in Revenue Management, Marketing and Communication prepares you to develop professionally in the world of marketing and digital communication in the tourism sector, for the correct communication and marketing of tourist products and destinations. You will also learn Revenue Management techniques in order to achieve a balance between growth and profitability in the tourism sector.
Who is it addressed to?
The Master in Revenue Management, Marketing and Communication is aimed at marketing and communication professionals who want to evolve in the tourism sector, people who wish to acquire the key competences to develop in a technological environment in tourism companies that is increasingly demanded.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
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Certification
Own title of the European Institute of Business Studies (INESEM) “Unofficial Teaching and not leading to obtaining an official or certificate of professionalism.”
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