Technical Course in Urban Trade Management and Planning: Municipal Markets, Mercadillos and IDB

Urban trade is in a very competitive environment and in continuous evolution, with the appearance of new commercial formats and social changes, in addition to the various lifestyles, cause new consumption trends, which leads to establish new commercial dynamization strategies. This course provides you with the basic knowledge about urban trade, especially in relation to the Urban Shopping Center, in addition to giving keys to the revitalization of municipal trade, and exposing an example of municipal markets and markets.

- Understand the scopes of marketing and their functions, identifying the main characteristics of the different types of marketing. - Understand the role of the environment within marketing, making a distinction between existing market types and the characteristics of each. - Understand the factors that condition consumers' purchase behavior. - Know the marketing information system and its components, analyzing the market research process. - Acquire and/or improve knowledge in management, planning and promotion of business activities in the commerce sector and services in the municipalities. Attending to the economic development of trade that are located both in historical centers or neighborhoods, and in municipal markets or in public roads, case of markets

Public entities, municipal technicians, municipalities.

This course prepares you to know the development of urban trade in the Spanish territory and in Andalusia, deepening the territorial management factor and the revitalization of commercial.

This course on urban trade management and planning: municipal markets, markets and IDB is aimed at all those people who, either for personal reasons and professionals, are interested in acquiring knowledge related to municipal urban trade.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.