Upper course in integrated advertising direction
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Temario
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Summary
Advertising options are innumerable unlike the economic resources of the organization. For this reason, when developing the advertising strategy it is necessary to execute it in those media and supports that allow the best results with greater optimization to be the advertising budget. This requires a change of mentality and strategy, since advertising must work from an integral perspective where both the offline and online are combined, adapting the advertising message to each channel and taking into account all the variables that influence the consumer. Thanks to this management we will be part of the consumer's purchase decisions.
Goals
Professional exits
To prepare you
Advertising options are innumerable unlike the economic resources of the organization. For this reason, when developing the advertising strategy it is necessary to execute it in those media and supports that allow the best results with greater optimization to be the advertising budget. This requires a change of mentality and strategy, since advertising must work from an integral perspective where both the offline and online are combined, adapting the advertising message to each channel and taking into account all the variables that influence the consumer. Thanks to this management we will be part of the consumer's purchase decisions.
Who is it addressed
Advertising options are innumerable unlike the economic resources of the organization. For this reason, when developing the advertising strategy it is necessary to execute it in those media and supports that allow the best results with greater optimization to be the advertising budget. This requires a change of mentality and strategy, since advertising must work from an integral perspective where both the offline and online are combined, adapting the advertising message to each channel and taking into account all the variables that influence the consumer. Thanks to this management we will be part of the consumer's purchase decisions.
Official character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
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Certificación
Degree issued and endorsed by the European Institute of Business Studies "Unofficial Teaching and not leading to obtaining an official or certificate of professionalism."
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Disability scholarship: For people with disabilities ≥33%.
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Emprende Scholarship: For self -employed that accredit your activity.
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Scholarship recommends: If you come recommended by an alumnus.
-15%
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